My friends at Resource Interacted developed a great report on technology and Gen Y called Decoding the Digital Millennials
Key findings about the Connected Gen Y group include that they:
- are connected -- online all the time. We have a tendency to think it just by Instant Messaging, but these guys live and breath with their mobile phone. And if you think they are increasingly using email, you are wrong. Email usage is flat
- like to make lots of decisions together. They are good collaborators and prefer not to work independently
- multitasks all the time, but is productive. The consume media like never before. 77% still watch TV, but 74% surf the Web, 71% listen to music, 54% listen to radio, 37% watch videos/DVDs, and 29% play video games (source: Harris Interactive)
- filter anything that is not relevant
- pride themselves on self-expression, as long as their identify is still tied to the group
- are optimistic
- feel entitled.
The Resource Interactive survey reminds us to keep it real, be original, provide a dose of entertainment, and listen to what they have to say.
OK.. check out the survey. It is must for all marketers.
Just came across this. I blogged on Gen y from the context of why corp transparency emerging as such a priority. Adding you to my feeds:)
Here's my post on this if interested: http://communitygrouptherapy.com/2007/02/26/a-little-discussion-on-corporate-transparency/
Sean
Posted by: sean | February 27, 2007 at 10:18 PM
Search for in all major search engines simultaneously on the site http://www.iknowall.com.
Simultaneous search on Google, Yahoo and MSN Live Search.
Try http://www.iknowall.com
Posted by: iknowall | June 01, 2007 at 02:55 PM
I'd really like to see this, but this link is dead. Any chance you could re-post it?
Posted by: CPA Web Guy | July 07, 2009 at 12:55 PM